Enchanting at the AH

Enchanting supplies are the most flexible items you can sell at the AH. They cost nothing to list and they are always in high demand. No matter what their gear is, a character can always use better enchants.

The items sold the most on the AH are enchanting supplies. Dusts, Essences, and Shards are all high demand items, especially for end-game players. While most Enchanters keep a solid supply of these items, enchants often require the buyer to provide the materials themselves. This means that a majority of your customer base is comprised of people with little to no knowledge of enchanting.

Arcane, Dream, Vision, and Illusion Dusts are the quickest turn over when selling enchanting supplies. Dusts are needed for nearly every enchant out there, making the demand for them very high. Search the AH for all four of those dusts and find out what the lowest price is for a single unit. Check off the box that Auctioneer provides to let you see the price per unit. What you’re looking for now is a decent sized stack that costs at least 15 silver less than what you saw earlier. Buy it and repost it as individual units for around 5 silver less than the lowest priced unit.

While you’re maintaining your hold on the dust market, keep an eye out for Essences. Enchanters need the Greater form of Nether, Eternal, and Planar more than the others. You can follow the above strategy if the price difference exists, but the real trick is watching their Lesser form. 3 Lessers = 1 Greater. If you can combine 3 Lessers for at least 15 silver less than the cost of the Greaters listed, post it up there for 5 silver less than them and watch how fast it sells.

Shard sales are cutthroat. The only one that’s in serious demand is Large Prismatic Shards. These are high priced items that don’t often have a good margin between the highest and lowest ones listed. If you do happen to find ones with a good margin, make sure your bank account can handle it.