However, there are numerous examples of where the real world breaks in to inform, capitalize on or entertain the virtual inhabitants. Musicians, charitable organizations and big business have all made their mark “in-game”, often making a big impression on the masses of orcs, elves and post-apocalyptic humanoids.

But now there is an opportunity to reverse the roles. Players of MMORPGs are being given the opportunity to make a difference to one of the biggest real world events in history – the 2008 US Presidential Election.

Massive Online Gaming Sales (MOGS), an American MMORPG services company, have started a new initiative to aid with voter registration in the USA. They are enabling players of seven major MMORPG titles to donate their virtual currency to make a difference to the democratic process. Players donate their currency to MOGS which is then converted into its US Dollar equivalent and donated to the prominent voter registration charity Rock the Vote. The company claims this is a way for MMORPG gamers to influence the democratic process in a way that is relevant to them and meaningful to the spirit of democracy.

The issue of voter registration is one that has sparked civil rights action and wide-scale government inquiries in the past, and remains an important issue today. By enabling a wider section of the electorate to have their say, the end result is more representative of the population and reflective of their views. This gives the future President and the government as a whole a stronger mandate from the people on which to act.

Whilst MOGS claims the programme is a fair and balanced way to encourage participation without them showing any leaning to one candidate or the other, it can be argued that great voter registration favours Barack Obama. The Illinois Senator has a commanding lead amongst young voters, those who are more likely to be disenfranchised without the help of organizations such as Rock the Vote. Encouraging voter registration therefore improves the chances of Obama more than it does McCain. However, the company stands firm on their claim; “We recognize that our customers, and MMORPG gamers as a whole, have a vested interest in the future Executive and are equally eager to support the democratic process. It is through this process that we are granted our freedoms and develop our ideals, two things which our company relies on and could not succeed without.”

Partisan politics aside, if you’re interested in increasing awareness of voter registration or have some spare MMORPG currency you’d like to donate then be sure to check out the Donate Your Virtual Currency page for further details.